One skill
Single module
$2,000
Two to three recorded sessions on your setup, with the module’s documents and check questions.
Choose a standalone module below. Prerequisites apply.
Plan a moduleTraining / Lagrange Systems
Give the next owner
a working start.
Live sessions on your accounts, documents written for your setup and a practical task the trainee completes independently.
01 / A change of owner
Someone on your team is taking this on.
Taking work in-house
A team member is taking responsibility for accounts previously run outside the company.
Onboarding a new hire
Your new marketer needs to learn how your accounts, events and reports fit together.
Closing a specific skill gap
The team already runs the work and needs practical instruction on one part of the setup.
02 / Delivered work
A handoff with a reference to return to.
18recorded working sessions
36reference documents
6saved GA4 reports
13review-guide topics
Delivered for a benefits nonprofit. These describe one engagement, not a fixed quantity promised in every package. The public library uses a fictional company.
03 / Choose the depth
A module, a handoff or continuing guidance.
Transfer responsibility
Training handoff
From $7,500
Selected modules, recorded sessions, tailored documents, check questions, a hosted library and a review guide.
Typically four to six weeks, set in the module plan. The fee is fixed after the plan is agreed.
Plan your handoffKeep learning
Coaching
$3,000 per month
One live session a week, written answers within one business day and library updates as your setup changes.
Your team runs the accounts. Month to month, with 30 days’ notice.
Discuss coaching04 / Curriculum
Choose the work you need to learn.
Session counts are defaults. The module plan sets the count for the trainee’s experience before the fee is agreed.
01Running Meta week to weekStandalone · 3 sessions
Run the weekly account check, distinguish a creative, audience or measurement issue, and make one change at a time.
- Before we start
- An ad account that is already spending.
- What you keep
- Weekly check, decision tree, creative testing guide and supporting runbooks.
- Practical task
- Run the account check independently.
02UTMs and attributionStandalone · 2 sessions
Tag marketing links to a written standard and investigate differences between platform and back-end reporting.
- Before we start
- A channel list and read access to the CRM.
- What you keep
- UTM standard, source dictionary and attribution walkthrough.
- Practical task
- Create and validate a tagged marketing link.
03GA4Standalone · 3 sessions
Read saved explorations, test events in DebugView and investigate a drop in performance.
- Before we start
- Editor access to GA4.
- What you keep
- Answer guide, event map and saved reports agreed in the module plan.
- Practical task
- Rebuild a report and explain what it answers.
04Google Tag ManagerStandalone · 3 sessions
Build and test tags in Preview, including where they should not fire.
- Before we start
- Publish access to GTM, ideally with a separate workspace.
- What you keep
- Tag testing guides and a map of the relevant container.
- Practical task
- Complete a tag test independently.
05BigQuery and client IDConditional · 2 sessions
Explain how site behavior connects to back-end outcomes and define a use case that leads to an action.
- Before we start
- Working GA4 or Module 3, BigQuery export and a data contact.
- What you keep
- Client ID guide, candidate use cases and a worked example.
- Practical task
- Explain the chosen analysis and the decision it supports.
06Landing pages and testingStandalone · 2 sessions
Design a test and use form starts and completions to investigate page performance.
- Before we start
- GA4 access.
- What you keep
- Test worksheet, page triage sheet and objection guide.
- Practical task
- Prepare a test with an outcome, comparison and decision rule.
07Reporting upAdd-on · 1 session
Turn results into a report that explains what happened and the decision needed.
- Before we start
- A current report, if available.
- What you keep
- Monthly report template and pre-send checklist.
- Practical task
- Prepare and explain a decision-ready report.
08Working with AIAdd-on · 1 session
Use context documents for recurring work and check the assistant’s output before using it.
- Before we start
- An AI assistant approved by your team.
- What you keep
- Prompt pack and context-file starter.
- Practical task
- Run a recurring task and verify the output.
09Brand AwarenessStandalone · 2 sessions
Research channels, turn audience objections into messages and write a test proposal with a baseline and comparison.
- Before we start
- 12 months of Search Console history.
- What you keep
- Lesson, sourced audience research brief and brand test worksheet.
- Practical task
- Present a test proposal and explain how the result will be judged.
05 / How it works
A plan before a commitment.
Reply
We reply within one business day with up to three questions and an offer of a call.
Free module plan
Within two business days, receive the proposed modules, session schedule, deliverables and fixed fee. You can decline.
Access and payment
Agree the access needed for the selected modules. Sessions start after access and the first payment are in place.
Practice and handoff
Work through the tasks, keep the recordings and complete the core task independently in a recorded session.
06 / What to expect
Clear ownership after the sessions.
Who can attend?
Packages center on one named owner. Up to two colleagues may observe at no charge. Teams of three or more who each need hands-on time receive a separate quote. Tell us if a second person also needs hands-on instruction so we can scope it.
Can a beginner take part?
Yes. We set the session count around the trainee’s starting point. The module plan confirms the work and fee before you commit.
How is completion checked?
The trainee performs the module’s core task independently in a recorded session. Check questions support self-review; there is no graded assessment.
What happens to the library?
The paid handoff includes a private static library hosted for 12 months from handoff. You own the files and receive a ZIP copy at handoff. Updates are available under coaching or the measurement retainer, within their agreed scope.
Will anything change in our accounts?
Changes during training are made with the trainee and require approval. We agree on the task and review the result before publishing.
Your next step
Tell us who is taking over.
Share the platforms they will run and what they already know. We’ll suggest a module plan.