5 business days
Measurement health check
$1,500 one time
Find out whether your tracking and reports are reliable.
- GA4 and GTM findings ranked by cost
- A prioritized repair plan
- A walkthrough with the person who owns the fixes
System 01 / Tracking & Measurement
Know what your
marketing is measuring.
We investigate tracking gaps, build the agreed fixes and give your team a routine for checking the signal as your site and campaigns change.
01 / Scope
Fix the parts that break the signal.
The build has an agreed scope and quote. It includes two recorded owner-handoff sessions, system documents and a section in your client library.
Conversion tracking
Configure GA4 key events around confirmed outcomes. Test expected firing, unexpected firing and deduplication where browser and server events are connected.
Campaign sources
Create a UTM standard and source dictionary. Specify the CRM source fields; your developer or CRM admin implements them, and we test the result.
Containers and connections
Clean up the GTM container and document it. Scope client ID capture, server-side tagging through Stape and Meta CAPI around your setup.
Reports and decisions
Build saved GA4 explorations and a Looker Studio dashboard around named business questions.
Additional work
BigQuery export and a join use case, GTM-run page tests or personalization can be scoped separately.
02 / Responsibilities
Know who owns each part.
Lagrange
Investigate the setup, configure the agreed measurement, write the CRM source-field specification and test the result. Document the operating routine.
Your team
Provide access, define the conversion, approve changes before publishing and implement site code and CRM work through your developer or administrator.
Included handoff
Every build includes two recorded sessions with one named owner, the system’s documents and its library section.
03 / Evidence
An attribution spec connected to outcomes.
924of 930 offer clicks
Tied back to a specific ad.
Lagrange wrote the attribution specification. The client’s engineers built the join. Delivered through an advanced chatbot technology company.
Read the attribution case study04 / Acceptance
Check the work together.
Test the conversion
Check that each agreed key event fires once in test conditions and does not fire where it should not. Verify receipt and deduplication in the connected platforms.
Follow the source
Open a tagged test link and confirm the source and medium are captured correctly.
Read the reports
Confirm that the saved reports and dashboard return the expected test data.
Run the routine
Your named owner performs the weekly check independently in a recorded session.
05 / Engagements
Choose how to start and maintain the system.
10 business days
Full measurement audit
$3,500 one time
A written specification your team can use to plan the implementation.
- Everything in the health check
- A written UTM and attribution specification
- Cost of inaction assessed per finding
- A walkthrough with the team
The full diagnostic fee is credited toward a build signed within 60 days of the readout. Work starts after access and payment are in place.
06 / Maintenance
Keep the measurement working.
Measurement retainer
Tag, event and container monitoring, regular checks, a monthly summary and training on the measurement your team owns.
Campaign management, tests and new integrations are scoped separately. Written answers within one business day.
07 / Faq
What the work needs from your team.
Will you change our accounts?
Changes are reviewed before publishing. Anything outside the agreed scope is documented and requires an approved change order.
Do we need a developer?
Yes, for site code changes and CRM implementation. Lagrange writes the specification and tests the CRM work; your developer or administrator builds it.
What access is needed?
Access is agreed after the proposal: GA4, GTM, relevant ad accounts, Search Console and the back end that stores lead sources. Name an owner and make your developer available.
Which platforms do you support?
GA4, GTM, server-side GTM through Stape, Meta CAPI, Google Ads and LinkedIn Ads conversion tracking, BigQuery and Looker Studio. The scope identifies which connections are needed.
Can you train our existing team?
Yes. You can request a separate module plan for GA4, GTM, UTMs and attribution, or BigQuery and client ID. Explore training.
Let’s talk
What do you need your numbers to tell you?
Tell us what you’re trying to measure and where you get stuck. We’ll recommend a starting point and reply within one business day.
Name, email, company and your goal are required. The additional project details are optional.
Prefer email? hello@lagrangestudios.co