System 02 / Lead Generation
Build and test the path from a campaign to a lead in your CRM, with sources intact and a routine for reviewing lead quality.
01 / Scope
The proposal sets the work and price. Media spend and software subscriptions are paid directly by the client.
Review the offer, audience and current lead journey. Agree on the improvements to build.
Set up the agreed Meta, Google Ads or LinkedIn Ads campaigns, with ad copy and creative briefs. Your team supplies creative assets.
Make agreed landing-page and form changes. Include a form test where traffic supports it; new page builds are scoped separately.
Specify source fields, routing and lead-quality feedback. Your developer or CRM admin implements the connections; we test the path.
Review the initial results, make the agreed changes and deliver a first-cycle report.
Two recorded sessions, system documents and a library section for the person who runs the weekly check.
02 / Responsibilities
Campaign setup, agreed page changes, specifications, testing and the first optimization cycle.
Approve ads and spend, supply creative, implement CRM work and report lead outcomes. Your sales or intake team follows up with leads.
Campaign operation is a separate monthly engagement: weekly checks and changes, one test at a time and a monthly report. Three-month minimum, then 30 days’ notice.
03 / Evidence
Related work includes a booking pilot delivered through an advanced chatbot technology company and an owned product with lifecycle email. These demonstrate parts of the scope; we do not claim delivered client CRM routing or SMS results.
Read the booking pilot04 / Acceptance
Check that the lead reaches the CRM with the right source fields, that the conversion is received by the connected platforms, and that the approved campaigns are live. Complete the first-cycle report and have the owner run the weekly account check independently.
05 / Engagements
Build
We agree on the work and price after reviewing your setup. If measurement needs testing first, start with a diagnostic.
Builds and paid handoffs are paid 50% at start and 50% at acceptance. Every build includes two recorded sessions with one named owner, the system’s documents and its library section.
Let’s talkStarting point
If measurement is unproven, start with the 5-business-day health check.
The full diagnostic fee credits toward a build signed within 60 days of the readout. Diagnostics and single modules are paid in full upfront.
Explore the health checkA separate scoped monthly fee covers weekly checks and changes, one creative or audience test at a time and a monthly report. Three-month minimum, then month to month with 30 days’ notice. Recurring offers are paid monthly in advance. Creative production and landing-page builds are extra; media spend is paid directly by your team.
06 / Faq
The build includes the first optimization cycle. Campaign operation after that is a separate monthly engagement.
Lagrange writes the field map, routing and source-capture specification and tests it. Your developer or CRM administrator implements it.
Your sales or intake team owns follow-up and records outcomes in the agreed fields.
Yes. We can scope the build directly when working measurement is documented. Otherwise, the health check comes first.
Messenger and chat funnels are outside this offer.
Let’s talk
Share your goal. We’ll review your starting point and recommend the next step, with a reply within one business day.
Name, email, company and your goal are required. The additional project details are optional.
Prefer email? hello@lagrangestudios.co