In flight. Scope published, figures withheld until they are firm.
An equity partner engagement on a social platform, building Messenger acquisition flows and the compliance infrastructure that keeps them shippable. The work is underway, the results are not settled, and this page carries no numbers until they are.
Figures pending. Every other case study on this site opens with a number. This one opens with a scope, because publishing a projection next to three measured results would make all four harder to read.
Messenger acquisition flows that qualify on intent before they ask for anything, a measurement layer that records the conversation at the turn level rather than at the conversion, and compliance monitoring that watches platform policy and AI disclosure requirements against the flows currently in production.
Equity rather than fee, growth marketing lead and AI systems architect. The measurement layer went in before the acquisition flows, on the same argument as every other engagement here: the flows will be optimized against whatever that layer reports, so it gets built first.
Cost per conversation, qualification rate, and cost per qualified outcome, once each has held steady across enough volume to mean something. Until then the scope is the claim.